In the world of content production and digital marketing, we come across a word called yellow content. Yellow contents are types of contents whose purpose is to arouse the emotions of the audience without complying with the important standards of content production. What all producers of this type of content are looking for is to attract the attention of the audience by stimulating their momentary emotions.
The use of seductive and attractive titles, the design of controversial topics and titles, and the use of ambiguity are the characteristics of yellow writing. Although the use of yellow writing in digital marketing may be temporarily effective; But it can be dangerous for businesses that intend to have an active and effective presence on a continuous basis.
What is yellow content?
In content marketing, one of the goals of content production is to inform and attract audiences; But it should be noted that this work should be done creatively and based on the principles of content production. There is a type of content called yellow content, in which the quality standards of the content are not met, and its only purpose is to attract more audiences by provoking their momentary emotions.
The main purpose of producing this type of content is to gain financial benefits by creating excitement and passion in people. The most important features of yellow writing or yellow content are attracting visual attention, creating controversy, paying attention to the margins and directing the public mind. The use of yellow content is very harmful for businesses that intend to be active and useful in the business environment and has many negative effects on that business.
Perhaps the use of yellow writing in digital marketing can increase the number of visits to the site in the short term; But after a short period of time, the trust of the audience has decreased and it leads to a decrease in potential and real customers.
What is the purpose of producing yellow content?
Many people use a shortcut called yellow content production to increase their site traffic and increase their sales in order to achieve huge profits. Of course, this method can only be effective in the short term, and after some time the trust of users and audiences will be lost towards the business in question.
This strategy is usually used by online businesses that want to increase their ranking in the Google search results in a short period of time. Dishonesty and the absence of an authentic source are the most important characteristics of yellow writing. These are the important factors that play an important role in advancing the real business goals and success.
The use of yellow writing in digital marketing has no place for businesses whose goal is to have a permanent, active and legal presence in the market. Normally, sites that do not operate in a specific field and their only goal is to increase visits and provide suitable conditions for getting advertisements use this type of content.
The content strategy has certain rules and principles that can be achieved efficiently and within a certain time by following them.
Features of yellow writing
In the production of yellow content to attract more audiences, none of the quality standards of the content are observed, and its only purpose is to attract more audiences in the short term by provoking momentary emotions. The most important goal of producers and publishers of yellow content is to gain financial benefits by increasing the ranking in Google results and attracting the attention of the audience. In the following, we will discuss the characteristics of yellow contents.
1. Magnification
Exaggerated words are used in the contents and yellow titles so that they can attract the attention of the audience at the first glance. These words can be colloquial or formal, and words such as the best, the best, incredible, etc. are among the words that are used to magnify them. In addition to exaggerated words and titles in the text of the content, the use of exaggerated images and videos are other cases of exaggeration in yellow content.
2. Rumor and controversy
Another important element in producing all kinds of yellow content is creating rumors and controversy. Usually traces of exaggeration and exaggeration are clearly found in these rumors. In such a way that if the truth of the story is revealed, it will not be as intense as it was discussed in the yellow content.
Creating controversy is one of the other characteristics of yellow writing, which tries to take advantage of it by arousing the audience's curiosity. In most cases, the image that a controversial yellow content creates in the minds of the audience is a controversial image.
3. Attracting visual attention
It is common to use various marketing methods to attract the visual attention of the audience; But using yellow writing in digital marketing to attract visual attention cannot have long-term success. In addition, it can have a negative effect on the trust of the audience.
Producers of all kinds of yellow content use it everywhere to attract visual attention. The use of yellow writing in the title and text of articles, images, billboards and advertising teasers, films and videos can stand out. The use of bold titles and question marks, exclamation marks, nasty and dazzling colors are all tricks that are used in all types of yellow content.
4. Arousing emotions, feelings and emotions
Producers of yellow content try to attract their opinion by touching the emotions and emotions of the audience. In general, in marketing, paying attention to the concerns and emotions of the audience is one of the methods of attracting the attention of the audience; But in the production of yellow content, this feature is greatly exaggerated.
5. Direction to the public mind
In many cases, it has been seen that yellow content tries to attract more audiences by targeting the opinions of people in the society. In such contents, focusing on a specific belief or opinion and presenting it in the yellow media can change the thinking direction of many people in the society and give a new form to those opinions. Some businesses may achieve temporary success and increase their sales by using yellow writing in digital marketing to increase the sales of their products or services.
6. Attention to the margins
Addressing the margins is another element of producing yellow content. These margins have no benefits for the lives of the people in the society; But because they can encourage people's curiosity, they have financial benefits for media owners and content producers. Of course, there are many audiences who pay attention to the sidelines and always like them; For example, to be aware of the edges of the lives of artists, athletes, etc.
7. Following the issues of the day
One of the other features of yellow writing is attention to the issues of the day, by doing this, the media or authority for which they produce content is seen more and brings them financial benefits. As an example, hashtags related to current issues of the society can often be seen in yellow content.
Effects of yellow content on site SEO and digital marketing
As mentioned earlier, businesses that plan to actively and continuously operate in the market do not use yellow content for marketing. It may be successful to use yellow writing in digital marketing for the site and business at the beginning of work; But after some time, it will lead to losing the trust of the audience and the failure of that business.
Unlike evergreen content that has a positive effect on site SEO, the effect on black hat SEO is one of the most important issues and disadvantages of producing yellow content. By searching the Internet, we can see that there are many sites that have many users without having valuable and useful information for the audience. By producing yellow content, these sites encourage the audience to click on the publishing link.